Influencers & eCommerce

Nov 28, 2019

Nov 28, 2019

Career

Career

SuperStylers: Stories

Key insights: across history and cultures, the cloths we wear have always been a partial representation of our identity in relationship to the group or demographic that "subscribe" to the given style.


The opportunity lies in the mechanism that these styles spread, the people with status in our group "influence" the majority in their creative leadership, and the members of the group imitate the sentiment of the high status individual or influencer.


SuperStylers: Profile

The super styler profile plays two key roles.


LookBook

The shopper facing interface will highlight specific clothing collaborations and outfits that the influencer favours, letting shoppers adopt the styles of the influencer.


Influencer shop

The profile will also act like a small distributor for the outfits the influencer is representing. clearly letting the influencer keep track of their sales performance.


SuperStyler: Worn by

The key mechanic behind the power of influencer marketing is the effective of word of mouth and authority bias "The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion"


By surfacing influencers that endorse a project, at the purchase point you maximally leverage the two previously mentioned insights.

alfi@campfire.cards

Strive for more

alfi@campfire.cards

Strive for more

Influencers & eCommerce

Influencers & eCommerce

Influencers & eCommerce