Nov 28, 2019
Nov 28, 2019
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Career
Career
Influencers & eCommerce
Influencers & eCommerce
Influencers & eCommerce
A hypothesis, focused on influencer marketing as an e-commerce feature.
A hypothesis, focused on influencer marketing as an e-commerce feature.
The challenge
In recent years the popularity of influencers as a marketing tool has spread across the marketing landscape, and has proven to be an effective marketing strategy, by capitalising on word of mouth.
What would an e-commerce platform that designed for influencers look like. Integrating them into the functional ecosystem of the platform.
The challenge
In recent years the popularity of influencers as a marketing tool has spread across the marketing landscape, and has proven to be an effective marketing strategy, by capitalising on word of mouth.
What would an e-commerce platform that designed for influencers look like. Integrating them into the functional ecosystem of the platform.
SuperStylers: Stories
Key insights: across history and cultures, the cloths we wear have always been a partial representation of our identity in relationship to the group or demographic that "subscribe" to the given style.
The opportunity lies in the mechanism that these styles spread, the people with status in our group "influence" the majority in their creative leadership, and the members of the group imitate the sentiment of the high status individual or influencer.
SuperStylers: Profile
The super styler profile plays two key roles.
LookBook
The shopper facing interface will highlight specific clothing collaborations and outfits that the influencer favours, letting shoppers adopt the styles of the influencer.
Influencer shop
The profile will also act like a small distributor for the outfits the influencer is representing. clearly letting the influencer keep track of their sales performance.
SuperStyler: Worn by
The key mechanic behind the power of influencer marketing is the effective of word of mouth and authority bias "The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion"
By surfacing influencers that endorse a project, at the purchase point you maximally leverage the two previously mentioned insights.
SuperStylers: Stories
Key insights: across history and cultures, the cloths we wear have always been a partial representation of our identity in relationship to the group or demographic that "subscribe" to the given style.
The opportunity lies in the mechanism that these styles spread, the people with status in our group "influence" the majority in their creative leadership, and the members of the group imitate the sentiment of the high status individual or influencer.
SuperStylers: Profile
The super styler profile plays two key roles.
LookBook
The shopper facing interface will highlight specific clothing collaborations and outfits that the influencer favours, letting shoppers adopt the styles of the influencer.
Influencer shop
The profile will also act like a small distributor for the outfits the influencer is representing. clearly letting the influencer keep track of their sales performance.
SuperStyler: Worn by
The key mechanic behind the power of influencer marketing is the effective of word of mouth and authority bias "The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion"
By surfacing influencers that endorse a project, at the purchase point you maximally leverage the two previously mentioned insights.
Strive for more
Strive for more
Strive for more
Influencers & eCommerce
Influencers & eCommerce